They might play dirty games instead (again). Intel loves incentivising its distributors with bonuses and deal combos. Sell top Intel CPU + expensive motherboard

They might play dirty games instead (again). Intel loves incentivising its distributors with bonuses and deal combos. Sell top Intel CPU + expensive motherboard with top Intel chipset = receive free Intel SSD etc. Of course distributors are free to do what they like with those rewards, consumers almost never even know about it = bigger hidden margins for pushing hiend models.