Us users don't want google to direct us to the site with the best SEO guys on any given topic - we want them to direct us to the sites that are most likely to c

Us users don't want google to direct us to the site with the best SEO guys on any given topic - we want them to direct us to the sites that are most likely to contain the data we are searching for. Google's job, to stay on top of the search engine market, is to keep delivering good results to those doing searches - that's how they keep their audience, and keep selling ads.