Great write-up. As a marketer (independent consultant for years and now founder of a digital agency), I cannot tell you how many times I have had to tell client

Great write-up. As a marketer (independent consultant for years and now founder of a digital agency), I cannot tell you how many times I have had to tell clients, "If you build it, they will not come" if they do not know your product even exists. Even so, many technical startup founders still place marketing low on the list of things to focus on early on. And I'm saying this as someone who started out on the tech side and moved to the business and marketing side later.