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This is a very interesting observation with respect to what Facebook is doing with their 'real-world things' Open Graph (http://goo.gl/xn4c http://goo.gl/xn4c)
by jonmc12 16y ago
This is a very interesting observation with respect to what Facebook is doing with their 'real-world things' Open Graph (http://goo.gl/xn4c http://goo.gl/xn4c) strategy and their plans for an internal currency. I say this will be at least a 3-way race:
1. Amazon attracts users with inventory, content. They will win share through selection, ease of purchase and branding.
2. Facebook attracts users through social interaction, peer-peer trust. They will win share by facilitating transactions within their community.
3. Google attracts users by helping find what they want to buy. They will win share by meaningfully indexing content and putting ads in the right place.
Its an over-simplification, but you go to Amazon when you know what you want; you go to Google to figure out what you want; and you go to facebook to buy something from within your network (when trust matters). When none of this matters, its all about the brand.
- kylemathews 16y agoSaying Facebook has a hand in the ecommerce market is still very speculative at the moment. That may happen but right now it doesn't even look like they're moving that direction really. And also, Amazon attracts me definitely for their vast inventory but primarily because of their reviews which falls under the social interaction / peer-peer trust you ascribe to Facebook.
- ekanes 16y agoTrue, and Facebook can't truly leverage any of its "friend-based" data without ugly privacy skirmishes. Because Amazon didn't start out claiming that your opinions (eg. reviews) were private, they have no trust issue to overcome. Trust is the elephant in the room for Facebook.
- Legion 16y ago>> and Facebook can't truly leverage any of its "friend-based" data without ugly privacy skirmishes. Oh if only that were the roadblock that it ought to be.