Yes and no, it's about understanding their needs and providing a solution while also charging enough to pay for everything and future expansion. Also at the sam

Yes and no, it's about understanding their needs and providing a solution while also charging enough to pay for everything and future expansion. Also at the same time you need to cut costs to deliver efficient solutions in the future. If you price everything based on living in a dorm, underpaying yourself, etc your business would fail. If I didn't charge $500 for something with $24 in direct costs I wouldn't have time to meet with clients, go to networking events, pay for my time for all these things, pay for insurance, pay for nice clothes, pay my trainer, etc, etc, etc. Initially it's best to think of things as massively over charging because it's way too complicated to actually figure out what things are really costing you. Plan for future expansion, etc. But yes at a higher level people are going to try to get you to undercut yourself, if you give into the idea that you are over charging you'll end up being taken advantage of. So initially you need to be very strong in your boundaries until you have full time staff to do a proper analysis. If you roll up in a Mercedes and a nice suit people take you much more seriously than in a beat up Toyota and some rags, you'll also project more confidence, people are buying you, not your product. Also with all this stuff learn body language, slow down how fast you talk, slow down how you walk, do everything as if it's just a sure thing that's going to happen