If history is of any reference (see the Hammer architecture), AMD needs to build a large ecosystem of EOMs and partners to be able to cover with enough SKUs all

If history is of any reference (see the Hammer architecture), AMD needs to build a large ecosystem of EOMs and partners to be able to cover with enough SKUs all different segments of the market. If they price their CPUs anywhere near Intel, even if they are marginally better, OEM and partners will be shy and slow in creating new lines of products. They will only modestly deep their toes on AMD waters. Intel can hold the line for a couple of years by offering OEMs large rebates/discounts for keeping volumes of sales in line with what they bought pre-Zen. AMD has no choice but build market share and ecosystem by pricing way below Intel. Otherwise, history will repeat itself and they won't be able to capitalize long term on the Zen architecture as happened with the Hammer architecture.