100% agree. As a marketer, the first litmus test I apply in evaluating a role is the level of product market fit a company has achieved. As a marketer, I don't

100% agree. As a marketer, the first litmus test I apply in evaluating a role is the level of product market fit a company has achieved. As a marketer, I don't have the levers to get a company past that hump if they haven't on their own. My expertise is in driving scale, not finding the initial seeds of value. There are places that marketing can be done before product/market fit. If you are well funded and 100% committed to building for a certain audience, there is value in creating content and building a following. But this doesn't necessarily require marketing headcount.