In my opinion, outsourcing wholesale is one the worst things a startup can possibly do. Marketing is first and foremost about understanding what your client ne

In my opinion, outsourcing wholesale is one the worst things a startup can possibly do. Marketing is first and foremost about understanding what your client need and want. This allows you to let your devs know what users are begging for, thus making your product more compelling, and to make your copy using words straight from the horse's mouth - for SEO friendliness, explanations of what your product does in terms of client needs and wants, etc. If you outsource the thing wholesale, either you de facto outsource your product R&D, or you end up losing touch with what your clients actually want and moving forward in an ivory tower.