True, I think Uber and Lyft are very unlikely to do it. As a consequence, drivers are extremely disloyal and many have two phones, one running each app and they

True, I think Uber and Lyft are very unlikely to do it. As a consequence, drivers are extremely disloyal and many have two phones, one running each app and they pick on a ride by ride basis which app to use. I think it's getting easier and easier for a new entrant to disrupt the market by offering a platform that better incentivizes driver loyalty. It's not necessary to force drivers to switch, only to put the new app on one of the phones they are already using.