There are other myths. 6) What if someone steals my idea and beats me to the market? Due to the culture of secrecy propagated by big companies like Apple we t

There are other myths. 6) What if someone steals my idea and beats me to the market? Due to the culture of secrecy propagated by big companies like Apple we too believe our ideas are unique and need to be secret. If anything, the best ideas are usually incremental changes to already existing ideas but I digress. The point is being first to the market means squat but if you have a solid marketing plan and a consistent supply of leads (+ good relationship with your list) then you will make money. period. 7) A big launch is the end goal Even a big launch is only 1% of your total traffic put leniently. So many people put all their hopes on a big launch.. So you're on Techcrunch, big deal. I've had many sites on TC, Mashable, etc but the traffic usually means nothing. You get a burst of signups (probably 1k+ in a week IIRC) but that is like a drop in the ocean and just like posting on a Forum, the moment your post drops from homepage - it's history. On the other hand, good SEO, and consistent supply of leads (say 100 leads a day = your big launch on TC in 10 days) is what will keep you in the game and make you money everyday. 8) If I have more traffic my site will grow Getting traffic is half the job. Converting that traffic into paying leads is where the money is. If you think your lead will buy from you the moment it lands on your site, you're being naive. You have to romance your subscribers, give them free bonuses, educate them and then one day when you have something they need, they will buy from you - even if you're last to the market or are charging them more. When people trust you, you will get more repeat business than the new orders. I bet people with iPhones are the biggest consumers of the next iPhones too. Never ever underestimate the power of up-selling (though this one I think you only learn from experience).