I fell very much in to the trap of his second point there. Mind you, I would never hire a marketer (not enough money is involved in my startup), so this "market

I fell very much in to the trap of his second point there. Mind you, I would never hire a marketer (not enough money is involved in my startup), so this "marketer" would of course be "me". I decided there was no point telling people about my web-based startup until I had a working site that they could see for themselves. So indeed, by the time I was ready to let beta testers in, I had no real network on which to rely on to get it in front of peoples eyes. As a not-for-profit, I don't plan to make money off it (and hence don't plan to spend much on it), and am not interested in the VC side of things. I remember initially reading BetaList's requirement of submitting to them before you actually launch and I found it ridiculous. Now I realise, if done right, it's the proper way to go about things. And I missed that boat badly.