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Marketing is important, however more important is to build in a viral loop into your product, that for every new customer x>1 new customers are contacted. This
by TeeWEE 10y ago
Marketing is important, however more important is to build in a viral loop into your product, that for every new customer x>1 new customers are contacted.
This is how social networks work, invite your friends systems, etc.
However, even then marketing is still important. But too often marketing is seen as: Spend huge amount of money on ads.
No: marketing is market research, choosing your target audience, branding, image building, tone-of-voice etc.
- jackgolding 10y agoI find this as the struggle as someone who has traditionally worked with large brands. One of the companies I worked with spent millions of dollars on paid advertising while startups and web companies seem to favour inbound marketing a lot more - which big companies aren't really as good at (or pay as much attention too.)
- mootothemax 10y ago> more important is to build in a viral loop into your product, that for every new customer x>1 new customers are contacted This is marketing.
- thetalkingcode 10y agoand figuring out that particular viral loop in the product isn't easy. It takes lots of efforts from a marketer as well as an engineer to find out that one thing or pain point from which you get growth.