"the bits about listening to your customers but not necessarily doing what they say are handled with more insight and nuance than most methodologies" Exactly.

"the bits about listening to your customers but not necessarily doing what they say are handled with more insight and nuance than most methodologies" Exactly. Most other methodologies are stuck in "listen to your customers, somewhat". Customer development says: "test your hypothesis and pivot". Resonates more with me too. Too bad that the language they use is so markety.