I would say that one of the most common problems is unrealistic expectations placed on Marketers for highly technical products. Successful technical companies r

I would say that one of the most common problems is unrealistic expectations placed on Marketers for highly technical products. Successful technical companies realized long ago that they must use teams which combine skills to tackle individual projects in Marketing & Advertising. There is some magic combination of experience, luck, and process - and usually many projects in parallel are required so that ineffective approaches can be quickly discarded and another tried. I've been involved in successful marketing efforts - and the failed ones were usually doomed from the start by executives with unrealistic expectations - resulting in process and organizations which can't work.