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They're not necessarily talking about just those items. The entire store is designed so you buy things you weren't intending to buy. You never said/thought: "Oo
by jjfine 10y ago
They're not necessarily talking about just those items. The entire store is designed so you buy things you weren't intending to buy. You never said/thought: "Ooh look ice cream's on sale..." and failed to resist?
- 0xcde4c3db 10y agoPeople will do that without even realizing it because they (we, I) instantly come up with some rationalization for why they "really" want it.
- grandalf 10y agoExactly, I rarely add anything from the checkout lane area, but I'm often enticed to buy unplanned stuff from the ethnic foods aisle, and now and then I'm taken in by the end-cap displays featuring product pairings, especially if I've been inclined to try a similar combination.
- thomasz 10y agoThat is even easier with a website that has detailed data about your shopping.