It seems like they're currently designing the APIs which, once solidified, can be used to make a user friendly service. The foundation, as described, isn't easy

It seems like they're currently designing the APIs which, once solidified, can be used to make a user friendly service. The foundation, as described, isn't easy for customers. But it is easy for developers and engineers! And once this framework/API work is complete, people will be able to use this to create customer-friendly solutions.