Our product webnographer.com is very much following Steve Blanks ideas of testing the Hypothesis. Webnographer is a online tool for remote usability testing. T

Our product webnographer.com is very much following Steve Blanks ideas of testing the Hypothesis. Webnographer is a online tool for remote usability testing. To start off we have been offering the tool combined with a consulting service, this has led us to to actually get very close to customers and understand their needs. From day one we have been charging customers, and therefore get rapid feedback if people will actually pay for it. What is hard? All start ups are hard, but compared to the other start ups I have been involved in following the "customer development" mantra has been easier, because the feedback is faster and you can alter coarse faster. No business plan is ever going to be spot on, and no Hypothesis is either. Blanks ideas means that feedback is faster, and therefore risk is lowered, without reducing profitability. The more traditional seams like the waterfall method compared to agile.