It's really quite simple actually. I know it sounds cliche, but if it's good, people will write about it (if you tell them too). Basically, I get in touch with

It's really quite simple actually. I know it sounds cliche, but if it's good, people will write about it (if you tell them too). Basically, I get in touch with junior writers at the sites I target, and talk to them for a while before asking them for a favour. Usually works!