I think one thing to be careful of is the "we did this so it must work" theme vs. "this is what we're going to do and will prove that it will work" theme. I'm

I think one thing to be careful of is the "we did this so it must work" theme vs. "this is what we're going to do and will prove that it will work" theme. I'm a fan of 37S as entrepreneurs, and those guys come across really well in their posts and in interviews, and they're obviously smart guys. But look at how much advice is out there these days, whether in books or in blog posts about "how we did it". How many are after the success has already been achieved? Can they REALLY tell you the secrets to their (duplicable) success? Or was it just a specific set of circumstances than might not be as easily repeatable as everyone would like to think will come from buying a $10 eBook? Can you give an example of a company who laid out all their big ideas BEFORE they launched and made it work? How many vs. the companies that did A, B, X, Y, & Z and then told you "this is the way to did it to become successful" AFTER they were a hit? It's a bit like the stock market sometimes: anyone can see trends and patterns when looking at old charts. It doesn't (necessarily) mean anything. Hindsight is 20/20, and it's sometimes blinding.