"But I wouldn't confuse that with true product innovation. They're just taking it step-by-step." Iterative improvement and innovation are not mutually exclusiv

"But I wouldn't confuse that with true product innovation. They're just taking it step-by-step." Iterative improvement and innovation are not mutually exclusive. Just like with the iPhone (which had no app store at launch, and would be boring by today's standards,) most of the iPad's innovations are ahead of it. You don't have to revolutionize a market right off the bat to be innovative.