"Fake news" sites is not necessarily politics. Call it conspiracy theory, rumor mill gossip, and the like. There are fake news sites on celebrities, supernatura

"Fake news" sites is not necessarily politics. Call it conspiracy theory, rumor mill gossip, and the like. There are fake news sites on celebrities, supernatural events, "gross out" fake news, race / cultural baiting, and any other general outrage that inspires clicks. Snopes has a list of them compiled in early 2016, and politics is only a small part of it. (http://www.snopes.com/2016/01/14/fake-news-sites/ http://www.snopes.com/2016/01/14/fake-news-sites/) I don't see "fake news" as vague. Fake news is fake. There is nothing ambiguous about the term; many people (eg Trump) have co-opted the term wrongly. If you publish an article saying Adam Sandler committed suicide (http://archive.is/n78Do http://archive.is/n78Do) and the truth is he's still quite alive and making movies... that's fake news. Can you think of a better word? Liars? Con artists? All these apply to me. I do think that true fake news websites did embrace Trump more than other politicians, but I believe a lot of this came more from Donald Trump's position as an "anti-establishment" candidate making him a perfect target for writers targeting the conspiracy minded. I think it's fair to say that a lot of conspiracy theory relies on large distrust of institutional authority. I doubt personally that the fake news sites would've similarly embraced Marco Rubio or Jeb Bush. None of this is terribly new to the Internet (stuff like the National Enquirer and Weekly World News would probably be described as "fake news" now). I agree that, if one is prone to believing conspiracy theory, I'm not sure simply a warning label in a Google search will persuade anyone. Nevertheless, since Google and Facebook are essentially about advertising, my thought is that there might be an economic motivation to at least quietly make sure true fake news sites are less visible. I doubt many mainstream corporations want to be associated with true "fake news", personally, and the often questionable content they have. (Unfortunately any algorithm alterations probably will have to be done quietly, since it's now such a political football.)