"Search helps, but to most people a website lives at name.com, maybe with a www in front. Our stats seem to reflect this: 60% direct traffic, only 20% search.

"Search helps, but to most people a website lives at name.com, maybe with a www in front. Our stats seem to reflect this: 60% direct traffic, only 20% search. 17% of those searches are ninite.com or www.ninite.com." I wonder if the ratio of browser usage for those keywords are the same as the browser usage of site visits. I say this because in Chrome, when there's no link for ninite.com and I select it, it offers me the option to go directly to that link. Every other browser* just lets you copy or search and when I was a Firefox user I searched so I could get a clickable link from Google. So my point is: is it possible that a large percentage of the searches for "ninite.com" and "www.ninite.com" have that reasoning behind? * Didn't test in Opera but tested it in IE8, Firefox and Safari.