A lot of determining the worth of 'web 2.0' companies to be bought out (such as digg and bebo) is the the people you'd acquire along with the technology itself.

A lot of determining the worth of 'web 2.0' companies to be bought out (such as digg and bebo) is the the people you'd acquire along with the technology itself. Acquiring Digg you'd get web engineers who designed the backend and prepared for the influx of traffic, which one could put to use in other areas of the company.