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Can you ELI5 this for me? I've worked since I was 16, and sure it was pure profit, but I still feel like adults should have a bit more disposable income. It's
by JBlue42 10y ago
Can you ELI5 this for me? I've worked since I was 16, and sure it was pure profit, but I still feel like adults should have a bit more disposable income.
It's something I've always wondered about with the movie industry and it obviously seems to be the groupthink across the board about young kids.
- shalmanese 10y agoThere's a golden period between the time when your parents are making financial decisions for you and when you make your own financial decisions where your habits are in flux. If an advertiser can reach you during that time and convince you to change behaviors, they've locked in a lifetime pattern. Pretty much everyone, for all but the few things they care about, once they form a habit, will continue on that habit until some event is big enough to jolt them out of it. Once you've decided what kind of cereal you eat and shoes you wear and car you buy, it's exceedingly hard for advertisers to reach you and change your mind. That's why 18-35 is such an important demo for advertisers.