Their business model is to give you relevant ads based on information that you give them in exchange of using their service. They even let you opt-out[1] of the

Their business model is to give you relevant ads based on information that you give them in exchange of using their service. They even let you opt-out[1] of their system so that they can't track you and give you relevant ads (enjoy tampon ads on programing page). Better yet. Use noScript, ad-blocker, flash-blocker, don't use Google services (or at least use privacy mode on search), in addition to opting-out from Advertising cookie[1]. [1] Google Advertising Cookie Opt-out: http://www.google.com/privacy_ads.html http://www.google.com/privacy_ads.html Double-click Advertising Cookie Opt-out: http://www.doubleclick.com/privacy/dart_adserving.aspx http://www.doubleclick.com/privacy/dart_adserving.aspx As for me, the least I can do is to support a company, while not with a perfect track record, has championed and fought for an open web with plethora of free and exceptional services. I can live with that, knowing that I have the option to opt-out whenever I want to.