>outside of maybe yet another way to ultimately advertise to young people. Yes, but this new way requires the target to physically engage with the ad. The spon

>outside of maybe yet another way to ultimately advertise to young people. Yes, but this new way requires the target to physically engage with the ad. The sponsored filters allow quite a bit of personalization, which seems to be something young people want more of. Not really a heavy Snapchat user, but I think it's helpful to think of them as an advertising platform instead of a disappearing photo company. I do, however, share your "who cares" gut reaction to all of this.