We just had "Every discrete page must have an h1 tag with the page title". Even though that isn't appropriate for this site, and the head meta already has page

We just had "Every discrete page must have an h1 tag with the page title". Even though that isn't appropriate for this site, and the head meta already has page titles and description. So now we implement customizable h1 tags on each page that are all then hidden using `display:none` (which I think is penalised by Google, not that it matters much). Multiple H1 tags as well, Seo guys did not like that, so we had to fork the off the shelf modules in the CMS to make them non-spec compliant. I love Seo consultants and their fantastic suggestions