I've never used Uber before, but I have taken ECON101 and if I understand it right, it makes sense to me. Keeping the price fixed below the supply/demand equili

I've never used Uber before, but I have taken ECON101 and if I understand it right, it makes sense to me. Keeping the price fixed below the supply/demand equilibrium point (a price ceiling) creates a shortage. By increasing the ride price, they incentivize more Uber drivers to come online (supply ramps up) and encourage riders who have the means to take other modes of travel or those don't urgently need a ride to skip it.