More like each press outfit wants to draw more links by sensationalizing conflicts, whether real or imagined. Other press outfits don't want to be second with t

More like each press outfit wants to draw more links by sensationalizing conflicts, whether real or imagined. Other press outfits don't want to be second with the story, so they run their own exciting stories. At that point, it's an arms race of words. Whenever two competing companies actually compete, it's "war" and "slugfest" and similarly overblown adjectives that Americans are now quite familiar with. It's stupid, but it's the media, and just the way it is. When Windows Phone 7 starts becoming available, we might hear as much about it (if it's compelling enough not to be marginalized).