short answer: yes however there are many factors to consider before going that path * Low price start will be barrier for any future price changes or re-as

short answer: yes however there are many factors to consider before going that path * Low price start will be barrier for any future price changes or re-assesment. * There is quality perception attached to price so it impacts brand perception. * Even with price differentiation quality is something cant be compromised (in most of cases)