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Used to be that advertisers didn't know which 50% of their budget they were wasting. That money paid for interesting writing, some of it even investigative repo
by B1FF_PSUVM 10y ago
Used to be that advertisers didn't know which 50% of their budget they were wasting. That money paid for interesting writing, some of it even investigative reporting.
Now advertisers can track the last red cent. Thank you, W3C. Well done, even if that wasn't the intention.
(Beware answered prayers, etc., etc.)
- dredmorbius 10y agoTurns out it's slightly more complicated with that: it's possible to track direct interactions with online content and advertising, but it's not entirely clear that that's all that useful, and it may well be harmful. The Register had some recent bits on this ("what part of advertising is wasted? All of it" is my recollection of the headline), and I've been kicking around this topic for a while.