> the opponents have all sorts of silly beliefs of their own. Chiefly that owners have the cattle's best interests in mind and will tell them the truth. (Actu

> the opponents have all sorts of silly beliefs of their own. Chiefly that owners have the cattle's best interests in mind and will tell them the truth. (Actually, they mostly do. The advertisers are mainly very selective about the facts they publish. And the way they wrap them up for delivery. "Never give a sucker an even break" as one famous advertiser candidly put it.)