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> Outsiders may think the signage at a check casher — resembling that of a fast-food menu — is gauche compared with simple, polished interiors of their local ba
by afarrell 10y ago
> Outsiders may think the signage at a check casher — resembling that of a fast-food menu — is gauche compared with simple, polished interiors of their local bank branch. But that's a feature, not a bug.
Of course. It reduces the cognitive cost of using your service. All else being equal, doing that is going to make your service better.
Of course, doing that may make you look uncool as the article alludes to.
- caseysoftware 10y agoNo kidding. I just did a handful of financial transactions and at every step of the way, every bank said "oh, in terms of disclosure, there's a $X fee attached to that" where X was $10-30 each time. Nowhere was that documented until I started the process. I was able to push back and get all except one dropped (and that was halved) but unless you're used to saying "no," they would have gotten me for another $60. That much isn't going to make or break the vast majority of people here but we're outliers in many ways.