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You should pivot if you're tired of pursuing customers, but if you've only been coding and waiting for users to spontaneously show up then try a new tactic.
by benologist 10y ago
You should pivot if you're tired of pursuing customers, but if you've only been coding and waiting for users to spontaneously show up then try a new tactic.
- Apane 10y agoThe product has been built for 6 months, and we've been pursuing customers, hiring and firing sales reps, it's been a very tough battle. We've signed up 10 real restaurants, that are able to process payments and orders/bookings, but our marketing efforts using Linkedin ads, facebook etc... are un-promising. Out of 1000 targeted visitors not one has converted to a booking. You can even make a booking WITHOUT an account, by checking out as a guest, still nothing. We need advice. What's wrong with the product? Why would or wouldn't you use it to find and book a unique/discounted meal at a local restaurant.
- benologist 10y agoIt sounds like you've put the effort into testing the idea. Those 10 restaurants could show you numbers for how influential a discount on a meal is. If we are trying to save we avoid restaurants, maybe a small discount after you've committed to going out isn't very important or not a factor at all.