3 ms·

The article in question: https://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html?_r=0 https://www.nytimes.com/201

The article in question: https://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html?_r=0 https://www.nytimes.com/2016/04/18/business/media-websites-b... > Advertisers adjusted spending accordingly. In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst. I don't know if it's accurate, but New York Times citing an analyst at a major financial services firm seems more credible than user "cerved" on Hacker News. Do you have better information?

cerved 10y ago
Okay so look at the two quotes "85 percent of all online advertising revenue is funneled to either Facebook or Google" and "85 cents of every new dollar spent in online advertising" One proclaims that two companies take 85% of all online ad revenue, the other 85% of the growth in one quarter. So the first problem is the reference to the source is incorrect. The other is the assumption that only news orgs and Google and Facebook are the ones taking a part of the pie. Disregarding the other hundreds of companies that are a part of the online advertising ecosystem as well as other types of publishers. I would assert that the Atlantic misquoting a quote from the New York Times, which is a quote from a note a Morgan Stanley analyst wrote to clients the 7th of April 2016 is in and of itself not credible. I don't know the real figures but one could calculate this by estimating global ad spend in 2016, take Google and Facebooks ad revenue minus the cost of revenue, ie money spend on buying ads from publishers (ie. news organisations etc), and compare that to other actors. Bottom line, I refer to my previous point that the author doesn't know what he/she is talking about.

3 ms·

The article in question: https://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html?_r=0 https://www.nytimes.com/201

by RileyKyeden 10y ago

cerved 10y ago
Okay so look at the two quotes "85 percent of all online advertising revenue is funneled to either Facebook or Google" and "85 cents of every new dollar spent in online advertising" One proclaims that two companies take 85% of all online ad revenue, the other 85% of the growth in one quarter. So the first problem is the reference to the source is incorrect. The other is the assumption that only news orgs and Google and Facebook are the ones taking a part of the pie. Disregarding the other hundreds of companies that are a part of the online advertising ecosystem as well as other types of publishers. I would assert that the Atlantic misquoting a quote from the New York Times, which is a quote from a note a Morgan Stanley analyst wrote to clients the 7th of April 2016 is in and of itself not credible. I don't know the real figures but one could calculate this by estimating global ad spend in 2016, take Google and Facebooks ad revenue minus the cost of revenue, ie money spend on buying ads from publishers (ie. news organisations etc), and compare that to other actors. Bottom line, I refer to my previous point that the author doesn't know what he/she is talking about.