Well, think of it this way: how many of the 10,000 or so active mountain bikers in washington have an iphone, and how many that do bother taking it with them on

Well, think of it this way: how many of the 10,000 or so active mountain bikers in washington have an iphone, and how many that do bother taking it with them on a trail? My guess is many mountain bikers that would spend money on the sport already know the trails they like to ride, or participate in online communities to find new ones. Not sure how much market there is for an iphone app to do it. Our service doesn't have much for mountain bikers (yet), so I don't have any numbers to share. This week I am building out better tracking/identification of riders, so should be able to get better insight into how different types of riders interact/value our service.