[drops kimono ... lights candle] At NextProof (nextproof.com), we have 4 paid plans and a free plan. Right now, our ratio is 61% free plans and 39% paid plans.

[drops kimono ... lights candle] At NextProof (nextproof.com), we have 4 paid plans and a free plan. Right now, our ratio is 61% free plans and 39% paid plans. The ratio was much higher until I changed the layout of our pricing page (http://www.nextproof.com/pricing/ http://www.nextproof.com/pricing/). I used to give the free plan details equal weight ... once we buried it, our ratio moved quite a bit in our favor (our overall conversions dropped a bit, of course). As for traffic, our rate of conversions/total visitors is 2%. I suspect this isn't a good number, however, because the site includes our help pages. We convert 4% of organic google searches. We also convert about 1.5% of clicks on the small footer of each client's site. It's also worth noting that we do a lot of cross-promotion with our main product and we offer a discount code to clients who use both. That might be why our ratio is not standard. One more thing–our "free" plans have no monthly fee, but we still take a % of any transactions they make (we are a 3rd party payment aggregator). So, we still make some money from them. Hope that's somewhat helpful ... I can answer more questions if you'd like.