They just tapped into an area -- crafting, artisan designers, etc. -- that was underserved by the market. eBay's client won't recognize these types of vendors a

They just tapped into an area -- crafting, artisan designers, etc. -- that was underserved by the market. eBay's client won't recognize these types of vendors as much as they seek out stuff like major commercial brands so the selling capacity was likely limited. I don't care for etsy as a customer but it's a great company from a business standpoint.