Seconded! People get dang picky about the price they pay for free services. This pays for the free services they provide: a) faster, more reliable DNS lookup,

Seconded! People get dang picky about the price they pay for free services. This pays for the free services they provide: a) faster, more reliable DNS lookup, b) automatic phishing protection, c) optional content filtering (both blacklist and whitelist, and d) fine-grained control over lots of network preferences. Great podcast interview with the CEO over at http://itc.conversationsnetwork.org/shows/detail3550.html http://itc.conversationsnetwork.org/shows/detail3550.html . It's about an hour but it's a great listen.