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I'll add something to consider: Look at your % paid not only compared to total users. Compare it to: 1. Last 30 days active. 2. Last 90 days active. 3. Las
by spencerfry 16y ago
I'll add something to consider:
Look at your % paid not only compared to total users.
Compare it to:
1. Last 30 days active.
2. Last 90 days active.
3. Last 180 days active.
Since free users dip off more typically than paid users comparing total paid to total users doesn't really make sense. It's better to look at it in terms of active.
- cullenking 16y agoGreat idea, I've done it here for our service: 1) 200 / 4189 = 4.8% 2) 200 / 6922 = 2.9% 3) 200 / 8974 = 2.2% And since we are starting to grow decently, I did users more active than 2 weeks ago: 200 / 2671 = 7.5%