I don't know how much small businesses contribute to Facebook/Google's bottomline, but one of the big advantages of Google/Facebook is that creating ads and lan

I don't know how much small businesses contribute to Facebook/Google's bottomline, but one of the big advantages of Google/Facebook is that creating ads and landing pages is easy. Just put together a few stock photos, add some copy, pull a free landing page template and you're good to go. I'm not a heavy Snapchat user, but it seems to me that small businesses will struggle to create creatives for Snapchat ads. Nearly anyone can write, but very few are actually comfortable with a camera. Most small businesses also don't have editing chops or even the sheer creativity to put together a compelling Snapchat ad. Much of Snapchat's value seems to be in driving top of the funnel awareness, but I'm not sure most businesses have the capacity or even the need for this.