They're losing buckets of money and Twitter should be a great example of having trouble selling ads to social media users. Snapchat is the hot new thing so they

They're losing buckets of money and Twitter should be a great example of having trouble selling ads to social media users. Snapchat is the hot new thing so they're getting ad dollars in experiments from major brands, but it remains to be seen if it's a worthwhile investment for them. If Snap can only offer brand image/awareness type advertising they are not worth what they think they are.