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At some point, of course, yes. The rubber must meet the road. The problem is that most marketers/advertisers can't meaningfully quantify the value of their bra
by vecter 10y ago
At some point, of course, yes. The rubber must meet the road.
The problem is that most marketers/advertisers can't meaningfully quantify the value of their brand spend. There's a joke in the advertising space: half of my marketing spend is useful and half isn't. I just don't know which half.
- bogomipz 10y agoUnderstood, and this is why you tend to see more established spending spending money on campaigns that achieve brand awareness rather than campaigns that translate into immediate conversion right?