> ... and the mobile rich media makes it ideal for advertisers, who pay a lot for those ads Until they don't. At some point, the companies making actual stuff

> ... and the mobile rich media makes it ideal for advertisers, who pay a lot for those ads Until they don't. At some point, the companies making actual stuff that people use will realize that, despite the made-up "metrics," there's not much value in surveillance-based advertising. It's hardly better than the pile of paper you transfer from your mailbox to your recycle bin every day.