3 ms·
It might be more useful for brand awareness. Car companies don't advertise their products expecting to get a sale - they're doing it to strengthen their brand
by MegaButts 10y ago
It might be more useful for brand awareness. Car companies don't advertise their products expecting to get a sale - they're doing it to strengthen their brand with consumers in general (more often than not for the people that already bought their product).
I don't use Snapchat nor am I a marketing whiz, so I could be wrong.
- bogomipz 10y agoIsn't that the point in brand awareness, to sell product?
- vecter 10y agoAt some point, of course, yes. The rubber must meet the road. The problem is that most marketers/advertisers can't meaningfully quantify the value of their brand spend. There's a joke in the advertising space: half of my marketing spend is useful and half isn't. I just don't know which half.
- bogomipz 10y agoUnderstood, and this is why you tend to see more established spending spending money on campaigns that achieve brand awareness rather than campaigns that translate into immediate conversion right?