Dunno, what doesn't seem "viable" is serving ads that can be trivially blocked. We haven't even reached the real arms race yet, and people are already talking

Dunno, what doesn't seem "viable" is serving ads that can be trivially blocked. We haven't even reached the real arms race yet, and people are already talking like adblockers won. Let's pick this convo back up at least when ad networks like Adsense let you proxy through your server, ending an entire class of adblocking at once. And that's not the end of the low-hanging fruit.