You're splitting a hair in a way that's not advantageous for Basecamp to do. They are painting themselves as an ideological antipode to the SV/VC world. Never

You're splitting a hair in a way that's not advantageous for Basecamp to do. They are painting themselves as an ideological antipode to the SV/VC world. Never mind that within SV it's not all big VC moonshots and there is quite a bit of nuance. That subtlety is noise that dilutes Basecamp's David vs Goliath message. I'm not going to complain too much about Basecamp's blunt marketing message though, overall I feel it's a positive message to see in the world. For those are new to tech or whose understanding is based on tech journalism, this is probably a good thing to hear despite how shallow it is.