The industry is pretty geographically fragmented. Beepi was apparently mainly in California, though they didn't seem to have much of a presence here in Socal.

The industry is pretty geographically fragmented. Beepi was apparently mainly in California, though they didn't seem to have much of a presence here in Socal. The competitors they mention in the article - Vroom and Shift - I've never heard of, so I assume they are centered elsewhere. I know someone who works for Carvana, so I know they are also regional and expanding (ATL and PHX mostly, I think). The industry is used cars, so it's a product buyers generally want to see in person and it has to be delivered to them. So physical location is more important than many tech startups.