Thanks! Love the detail. I'll respond in time... our backend system doesn't (yet) help track where customers come from, when they upgrade from Free to Paid, and

Thanks! Love the detail. I'll respond in time... our backend system doesn't (yet) help track where customers come from, when they upgrade from Free to Paid, and actually, not even how many upgrade as opposed to signing up as paid initially. Which I know is dumb. :) In terms of where traffic comes from, though, we also see a huge difference. Search traffic has the second highest signup conversion rate of nearly 4.5%. We rank very well for several keywords, and quite a few people seem to search for us by name, too. Indicating more WoM. The traffic source with highest conversion rate (5.8%) is one very targeted micro-banner on a specific blog I bought with BuySellAds, but it's not free and it's not as much traffic as search :) By the way… I think I maybe was unclear. My 7.8% is talking about the percentage of the body of accounts. E.g., of all the accounts we have right now, how many are paying? EDIT: Clarity.