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Reasons I want to know this information (and maybe you do too): * to know where I stand * to help me decide if I should put more emphasis on the signup/upgrad
by ahoyhere 16y ago
Reasons I want to know this information (and maybe you do too):
* to know where I stand
* to help me decide if I should put more emphasis on the signup/upgrade process, or not
* to encourage other people to talk about this stuff (since it's so hard to find), to demystify it as a business
- cullenking 16y agoMy guess is offering a more comprehensive free account will get you more signups, which could increase the amount that convert to paying, however personally I am extremely unlikely to throw down money without getting a good taste of what I am buying. You say you have very basic free accounts: do those free accounts tease the users into becoming a paid account holder? Meaning, I signup and use your service and notice 'oh wow, they offer ___', only to click the button and be upsold? I think the tease/upsell could be extremely effective, if your service presents itself as excellent and comprehensive. On the other hand, just because you increase revenue doesn't mean you are more profitable. How much extra time do you allot to supporting free accounts? Will they be more of a drag than it's worth?
- ohashi 16y agoWhere you stand is kind of irrelevant without a complete picture (such as margins, traffic sources, customer acquisition costs, etc) You should always be trying to increase conversions and trying/testing new ways of making that happen.